Candly is the first store in a future chain of candy shops, with its inaugural location opening earlier this year in Miami, Florida.
The agency's goal was to create a brand that could resonate with people of all backgrounds and age groups, offering a fairy tale experience for children and a nostalgic trip down memory lane for adults.
The aim was to make everyone eager to visit this magical concept.
The agency was responsible for developing the brand name, visual style, and, in collaboration with the architectural studio Fruicht Design, the interior design of the forthcoming stores.
Candly is a vibrant and unique candy world that can be appreciated by all. It is filled with a variety kind of weird characters, from sour and sweet to fruity and whimsical. The central emblem is the animated letter "Y" from the brand name, all enveloped in the traditional pop art aesthetics of the United States, reflected in the staff uniforms and other elements throughout the store.
Client — Candly
Designer — Maria Volkova
Art director — Timur Saberov
Project manager — Anton Bulekov
Interior — Fruit Design
3d characters — Vladimir Zotov
Animation — Tagir Abuzyarov
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